Audience research - Font styles

We managed to cut down to four font styles that we thought would suit our ancillary texts, we then decided that we should ask people our own age for their thoughts as they are our target audience. We asked a total of 25 people, both males and females aged between 16 and 18 to gain a representative result and see which one the audience would find most appealing. We made sure that we worded the question specifically for an indie song, so that the audience were answering which one suited the genre rather than which one they individually preferred. For example, for many of the people we asked they chose for example number 3, and we then informed them that it was for the indie genre and they changed their mind to for example number 1. Suggesting that although they preferred number 3, they thought that number 1 suited the genre more. The majority of people we asked preferred the first style - 'Reklame'. We decided that we would use this font style for our ancillary texts as this proved to be the most popular with our target audience.

1. Reklame - 15
2. Capture It - 7
3. Impact Label - 2
4. Seans Other Hand - 1

As you can see from this bar chart, 'Reklame' was the more popular choice by over double the amount of votes than the one that came second ('Capture It'). This proved to be an extremely more popular choice and we feel that the audience feedback has heavily influenced our decision to use 'Reklame' for our production.