Saturday 19 June 2010

Research for music videos

The Veronicas - Hook me up album

The cover for this album (right) is very plain and uses a neon font to make the name of the band stand out compared to the black and gray checkered background. The title also stands out as it is in a plain white font which contrasts with the background. When it comes to synergy, there is not anything that would necessarily link the album cover to the video. There is also an alternative cover for the album, shown on the left, there is not much difference between the two, except the alternative cover also has the two women from the band on the cover, behind the font but infront of the checkered background. The outfits which the two girls wear are not the same outfits worn in the video, as the ones in the video are school uniforms, which help show that the video is, by the looks of it, based in a school. It also seems as though all the teenagers want to break the boundaries as there are extremely strict teachers who are stopping them doing what they want, however by the end of the video they have all broken the boundaries and done what they wanted to do. There are shots of teenagers kissing eachother and dancing as though they were at a concert, with the two girls from the alternative cover on stage lip syncing to the song. The shots also change according to the music, as the music is a very fast paced song, there are many short shots which goes very well with the music making it very effective. Also, according to synergy, there is a huge lack of it because even the hair colour of the two females is different, on the case they both have purple hair, whereas on the video one has blondish hair, whilst the other has black hair.

Friday 18 June 2010

Conventions of music videos

Conventions of music videos often depends on the genre of the song, however typical conventions which appear in almost every music video include:

  • The artist/group performing (such as on stage, or in a 'concert')
  • The lyrics often influence what is shown in the video, for example love lyrics often show a couple, break up lyrics often show an argument etc
  • The pace of editing fits in with the tempo of the song
  • Codes of dress reflect the mood for the song
  • The lyrics also establish a general feeling, mood or sense of a subject rather than a meaning