Digipack - Final Ideas

This is our final draft of our digipack (as you can see the inside shot is upside down, just to show how it would be layed out before we would make it - see video to see what the final product would look like). We decided to use the actual font that the audience fed back as their favourite to show you the way it would be set out and how it would turn out.

Editing and continuity

For our production, we have started to edit small sections, such as which order shots will be in and we showed our teacher Nanette our work so far. She believed that there will be some issues with continuity as in one shot there is snow, and in the next one there is not; however we had to explain that we wanted the male to be lipsyncing in different settings, with different clothes and different weather to make it seem more interesting. Therefore we decided to reshoot this shot, but there will still be a variety of different clothings & settings, but the weather is now the same within all of the shots in which he walks down the street.

Filming

We have now managed to film many of our shots, meaning that we have now done all of our filming for the second verse of the song. We are also starting to edit our shots so that we do not have to spend unnecessary amounts of time choosing which shots we need when we could just do this as we go along in our spare time. We have planned when to next film, and we have also planned our ancillary texts (which we will upload shortly). Overall we believe we are finally getting ahead with our production work, especially as we are now underway and filming sections of our music video. Our only issue is finding a girl who is willing to participate within our production as the male's girlfriend, as many girls we have asked believe they will not be able to take it seriously, but if it comes to the issue that we do not have a girl, I will have to participate within our production as the female.

Issues with Filming

29/11/10 - 1/12/10
I was absent from college due to illness between these dates, therefore our group was down by one member. This resulted in the issue which we had when Levi was absent, that we were not able to continue - for example in the shots where Levi and Jacob are both in the scene, there would be no-one to do the filming with the camera therefore we were held back once again.
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03/12/10
Due to the unfortunate weather, we are unable to film our production as we would not have all of our outside shots filmed before the snow clears up - which means that our shots would not all match up - making it look extremely unrealistic. Therefore we have decided that as we have now attempted two times to do our filming with problems occurring, we will decide our final time to film, and we will have to film on this day no matter what issues arise. Therefore, if a member is ill, we will have to make do without them and if the weather does not conform to what we were going to originally film then we will have to improvise our ideas (unless the weather is extreme such as hurricanes etc in which we would be forced to change the date again). We have decided that this afternoon we will fully plan our digipack and poster ideas (such as logos of companies etc) and we will post this up later when we have finished these ideas.

Audience research - Font styles

We managed to cut down to four font styles that we thought would suit our ancillary texts, we then decided that we should ask people our own age for their thoughts as they are our target audience. We asked a total of 25 people, both males and females aged between 16 and 18 to gain a representative result and see which one the audience would find most appealing. We made sure that we worded the question specifically for an indie song, so that the audience were answering which one suited the genre rather than which one they individually preferred. For example, for many of the people we asked they chose for example number 3, and we then informed them that it was for the indie genre and they changed their mind to for example number 1. Suggesting that although they preferred number 3, they thought that number 1 suited the genre more. The majority of people we asked preferred the first style - 'Reklame'. We decided that we would use this font style for our ancillary texts as this proved to be the most popular with our target audience.

1. Reklame - 15
2. Capture It - 7
3. Impact Label - 2
4. Seans Other Hand - 1

As you can see from this bar chart, 'Reklame' was the more popular choice by over double the amount of votes than the one that came second ('Capture It'). This proved to be an extremely more popular choice and we feel that the audience feedback has heavily influenced our decision to use 'Reklame' for our production.