Research - audience

Audience conclusion:

From our research, we decided that because the younger generations such as our age watch music videos more often that we will aim our video at our own age group. We also decided that because there was only one person that we asked who preferred dancing in a music video that we would stick to a narrative storyline to give the audience "something to latch on to" (Mike Kelly). Unfortunately, the main genre of music which was preferred was R'n'B, however when we were conducting this survey many people asked if they could choose more than one as many of them enjoyed Indie and R'n'B, therefore there would have been more people choosing Indie if they were not limited to one genre. This is very beneficial as we have already gained permission from our preferred band who are an Indie band.