Evaluation

In what ways does your media product use, develop or challenge the forms and conventions of real media products?

Our media product uses forms and conventions of music videos as very often music videos follow a love story, which we used as the plot for our video. We decided to have both characters looking down and upset asthough something had happened, once they saw eachother they headed towards eachother and hugged. We decided that a hug is a loving action towards another person, however it did not mean that our actors had to do anything that they did not feel comfortable doing. Therefore we managed to get it across to the audience that they were more than friends. Also, because the song was very slow, we decided to make it into black and white to make it look more old fashioned and professional. We decided that this looked very effective and even decided to use the black and white effect on our digipack, except the shot of the swing set. We had agreed that we wanted one of the shots to stand out, so we decided one should be in colour, and we said that our poster would be more effective if it was in colour, otherwise it would blend in and wouldn't stand out on things such as brick walls, so we decided to contrast it against our video and digipack, but using the same setting.
Our lip syncing was not to the best standard, however it was slightly rushed and we had to try to make it look effective in editing. We understand that lip syncing is an important part to music videos, however as we knew that this was only a practice to help us get new skills needed for the proper thing, we did not take it as serious as we needed to (the lip syncing, not the whole project) and we understood that we would need to work harder for the real production.

How effective is the combination of your mail product and ancillary texts? (poster etc)

For our digipack, poster and majority of our video we decided to do all of our shots together on the same day to prevent having to do them on a different days with them wearing different outfits. The shots on our digipack include a shot of the "Oliver Park" sign, a shot of the male against the gate with a guitar, a shot of the swings and a shot of the male and female walking away holding hands. The shot of the couple walking away was taken from our filming, some of the shots which we didn't end up using. We also used a black and white effect on the digipack to create synergy between the digipack and the video. We think we used synergy very well because if you saw any of our products you would automatically be able to relate them to the video or the ancillary texts.

However the quality of our ancillary texts was quite poor as we forgot to take out a still camera to take the pictures, therefore we had to use the "grab" tool on the Mac and transfer it to a computer. Therefore the quality was very poor, and we realised that for our final piece we need to make sure we remember the camera so that we can have much better quality.