s would not all match up - making it look extremely unrealistic. Therefore we have decided that as we have now attempted two times to do our filming with problems occurring, we will decide our final time to film, and we will have to film on this day no matter what issues arise. Therefore, if a member is ill, we will have to make do without them and if the weather does not conform to what we were going to originally film then we will have to improvise our ideas (unless the weather is extreme such as hurricanes etc in which we would be forced to change the date again). We have decided that this afternoon we will fully plan our digipack and poster ideas (such as logos of companies etc) and we will post this up later when we have finished these ideas.
We managed to cut down to four font styles that we thought would suit our ancillary texts, we then decided that we should ask people our own age for their thoughts as they are our target audience. We asked a total of 25 people, both males and females aged between 16 and 18 to gain a representative result and see which one the audience would find most appealing. We made sure that we worded the question specifically for an indie song, so that the audience were answering which one suited the genre rather than which one they individually preferred. For example, for many of the people we asked they chose for example number 3, and we then informed them that it was for the indie genre and they changed their mind to for example number 1. Suggesting that although they preferred number 3, they thought that number 1 suited the genre more. The majority of people we asked preferred the first style - 'Reklame'. We decided that we would use this font style for our ancillary texts as this proved to be the most popular with our target audience.
As you can see from this bar chart, 'Reklame' was the more popular choice by over double the amount of votes than the one that came second ('Capture It'). This proved to be an extremely more popular choice and we feel that the audience feedback has heavily influenced our decision to use 'Reklame' for our production.
23/11/10
Avenue, however we were intending to film our tramp scene today - in which Levi was going to be the tramp. According to our shooting schedule we should now have finished filming or almost finished, which means we are extremely behind on our filming as we have not had the opportunities to film due to illnesses and absences. We will try and work around this and continue filming when it is available.
that take longest as they need the most preparation as we have to set up the actual green screen. We had many difficulties such as trying to avoid shadows, and trying to prevent light hitting the screen. Although we found this very difficult, we believe we managed to achieve this and avoid having shadows on the screen. When filming the shot in which the male walks off of the screen, it was extremely difficult as the lights that were shining on him created a shadow as he walked off, therefore we had to try and adjust the lights so that the male could walk off of the other side of the green screen in which there would not be any shadows. We found this extremely difficult but we hope that we managed to avoid this error.
ding in the middle of the road - to avoid this we have decided to do it so that all of us will be facing different ways, for example look at the picture. We also need to make sure that we are careful when it comes to wires as it is possible that we could trip over them, and due to a lot of the filming being in the classroom it is possible that we could fall and hit our heads on objects such as tables and chairs. Other than that there are not many risks except extremely unlikely ones such as one of the actors falling into the pond/river with the ducks. We must ensure that the female does not push the male too hard incase he falls and injures himself. Other than this there are not any other risks, therefore when filming we will ensure that we are careful when walking around wires and round the pond/river.When planning our production work, we discussed using greenscreen for the first chorus of the song. However, we realised that none of us knew how to use greenscreen properly and efficiently. Therefore, we decided that we would use our Thursday lesson to practice and develop some new skills needed to perform greenscreen and decide whether we should use it or not for our final production. This is the video that we managed to create, however we had to use clips that other groups had created for their pieces, therefore there is no particular plot but just Jacob walking around in the shot. We didn't take away the sound as we didn't think it was necessary to as we already know how to remove sounds from the clips therefore there is nonsense talking for example at the start some girls shout "1, 2, 3 - GO!".
We now understand how to use the greenscreen application on the Mac and we understand that we need to try not to get the lighting hitting the greenscreen background otherwise much like the top left corner of our short piece in which it is clear that Jacob is not in the same shot as the background. We also understand that we need to make sure the cloth is not creating any shadows otherwise it is also clear that the clips are not from the same shots.
y will reply giving us permission. However, if not then we will have to get in contact with "The Painted Lilies" and ask for permission from them.
We have decided that we will discuss which band we will choose from these three when we have all of the group in school as today it was difficult because we were missing one person from the group, making it difficult to choose a group between us.
As I struggled to find posters which advertised the songs I chose to research, I decided I should try to find out what some conventions of posters are to help me when creating our poster. I found out that some forms and conventions of posters advertising albums include that many posters seem to have an image of the album on the front. They also seem to advertise the artist(s) more than the actual album themselves, for example if you look at the Jade poster, you can see that the name of the band is more clear than the album title, which is shown here in very small writing which cannot be read. When looking at the Alicia Keys cover, although the title of the album is quite big, it is still not quite as significant as A.K herself, as there is a huge picture of her and her name is also the biggest font on the poster. Also, when it comes to advertising many producers do not create a poster, but instead use the Internet to advertise. For example, they will upload a photo of the album, with then an article advertising the album, the artist and producing the date it is out. Therefore I believe to make a realistic poster we must emphasise on the artist(s) by putting a picture up of them, but also make sure the album name is legible (whether this is down to font or font size) to make it as noticeable as possible. We can also see that due to the pictures the genre of the music comes across differently, for example we can see that the Alicia Keys picture looks very modern, and t
he shadow across her face creates the impression that her music will be in the style of R'n'B in contrast with the image on the Jade poster. The fact that the poster and picture have been edited in the sepia style, making it seem very old fashioned, especially as we can see that the image seems to be from the 70s era, gives the audience the idea that the music will be quite folk like. We can also see that the difference in font styles create the impression that the Alicia Keys album will be very modern, in contrast with the Jade album which seems quite old especially as it has the funky brown border around certain parts of the poster. Overall to create the impression that the album is going to be modern we would need to use quite a bold, plain font that does not create the idea that the music will be old fashioned, however we also need to make sure the genre of the album will be got across to the audience as well, and font styles are a good way to do this.
Video analysis:
Lyrics:
The main theme with the lyrics from this song is that she is confronting a male who likes to use women for his own sexual needs. He doesn't mind hurting the women, and he see's cheating as very acceptable. Britney Spears is saying that she will never fall for a womanizer because she can see straight through the 'act'. For example, she says "no way I'm never gonna fall for you". The lyrics link in with the video as in the video she dresses up as different women, and he tries to seduce them all however he ends up getting used by all of them. As the lyrics imply she isn't going to fall for a womanizer as instead she uses them back. The lyrics also imply that although she would like to be with the womanizer in a couple with no cheating, she understands that a womanizer cannot change, for example "You got me going/You're oh so charming/But I can't do it/You Womanizer" implies that although she realizes he is a charmer, she also understands that he is a womanizer and probably says the same things to all of the other women. This video completely backs up Andrew Goodwin's idea that there must be a link between lyrics and visuals, as we can see that the 'womanizer' is an attractive, young male who seems to try and get together with many other women other than his partner. We can also see that throughout the song she is telling the 'womanizer' that she will not be with him, however this doesn't seem apparent until the end of the video when she makes him disappear, showing that there is a link between what she is singing, and what she is doing.
Tempo:
The beat of the song is very fast-paced throughout the whole song, and it has quite a fast tempo and this is conveyed in the cuts. The shots are quite short and in some cases very short as there is only a glimpse, even in the shots in which nothing is changing, the camera will still cut between being in a close up and an extreme close up. There is also a lot of cutting on the beat as there is a constant beat throughout the song, therefore there is often similar cutting on the beat.
Video Analysis:
The establishing shot is black clouds like in a storm, and the words "BRITNEY SPEARS" and "WOMANIZER" appear in bold black lettering. There is then a cut to Britney Spears in a sauna, completely naked. There are several cuts of her lying in the sauna, however when the beat changes and Britney Spears starts singing, there is a cut to a shot of a steamed up mirror, in which a young attractive male wipes the steam from the mirror, revealing his face. There is then a cut to a shot of Britney Spears (BS) stood over a cooker wearing underwear, and a gown over the top. She is lip syncing and bouncing her hip to the beat. We can also see that the word "womanizer" is repeated several times on the back wall. There is then a cut to a long shot of BS near the cooker and the male sat on the other side of the shot reading a newspaper, he is also sat in just his underwear. This implies that they are a couple who share a bed together. BS now takes the food over to the male, and when there is a shot of the food sliding across the table the male puts his phone in front of the meal, implying that he has a hidden life that the female does not know about (or so he believes). However, there is then a close up of BS who lip syncs "I know what you are" which implies that although he believes she is very naive, she clearly understands what he does in his time away from home. When the male has finished playing on his phone, there is a cut to him standing up and then his clothes get pulled onto him, as though they are magnetic to his skin. There is then a cut to him sat at a desk drinking coffee. There is then another cut to BS wearing a black short wig, she is also dressed very smartly, as though she works in the office. She is drinking from the water fountain, trying to seduce the male. The next cut is of the male sat with one of his friends or work colleagues, his colleague then points over the male's shoulder which we can only assume is of BS, however the male still turns around. There is then a shot of BS dancing with some men carrying her around, there are many women dancing on the tables and we can see that the male stands up and smirks, obviously thinking that he will be able to charm this female. However, to his surprise she pushes him onto a chair, and she starts pushing him around. This shows that although he is not rejecting what she is doing, she is still in far more control than he is. Throughout this scene there have been cuts to BS back in the sauna lip syncing. Many women then start dancing in front of the male, with BS at the front. Somehow, the male ends up behind BS whilst she is dancing, he starts lusting after her and at one point he even tries to grab her bum. However she simply grabs his hands just before he touches her and throws them down by his side. This shows that although he is a "womanizer" she can still see what he is planning to do without even looking at him, showing that he is very predictable. When the chorus comes on, she is behind him and when she sings "you say I'm crazy/I got your crazy" she acts as though she is whispering into his ear however he doesn't seem to be paying attention. Then all of a sudden after BS has started to walk away everyone who was standing up sits down in their normal seats, and the male stands up and looks around as though he is lost. There is then a shot of BS stood near the copier machine and then the male walks over, BS sits on the copier however we cannot see her do this through the main camera as the next shot is of BS sitting on the copier, which is very blurry, yet the male has his camera phone in front of her, therefore the shot is seen through his phone instead of the camera. She then kicks the phone and hands him a picture of her bum with her thighs on the picture. She then rips the paper in front of him. This could indicate that she is willing to 'open her legs' as she rips down the middle of the thighs, however she could also be saying that she will be the end of his womanizing days. After she has ripped the paper, she grabs his tie and pulls him so that his face is on the photocopier. She then leans on him, showing that she is in control and he has no control over her anymore. Then the scene changes, and we get a shot of BS who has now changed her wig to a long red haired one, she has also now got many tattoos on her arms and she is now working as a waitress. There is a shot of the male who is sat at a table with two friends and they all start lusting over the waitress. Straight away she starts to dance in front of the male, dancing on the table and then again she grabs him by the tie and makes him follow her, showing that once again she has power over him. There is then the repetition of the previous scene, as there are many females who dance around the male, BS also joins in dancing. The male also licks his lips when BS isn't looking, yet she turns round and puts her finger on his lip, again suggesting that she knows what he is like and that he is very predictable. When the music starts to slow down, there is a shot of the male with all of the women standing around him and they are all leaning away from him. At first this could seem as though he is a real ladies man, and that he is surrounded by women, however there are then many shots of these women kissing other men, suggesting that he thinks he is a womanizer, however in fact the women aren't keen on him because they know he likes to be with many women. BS also leans over the male's shoulder, and grabs his face, she imitates as though she is going to kiss him, however she pulls out at the last second, as though she is teasing him. She then pushes him into a kitchen, and she pushes him onto the table, he smiles as though he really enjoys this, however she starts pretending to seduce him, much like the first scene in on the copier. She starts to eat a cherry in front of him, as though she is seducing him again, yet this time he tries to move to the right of her, and the next shot is of him entering a car from the inside from the left. This is a clever thing to do as it seems that one shot flows on from another, as he leaves from the right and enters the left. The next shot is of the male in the back seat of a car, and then there is a female driver which surprisingly is BS again, yet this time wearing dark glasses and a hat, and she has put her long blonde hair into a ponytail. There is then a shot of the city, and the camera pans down revealing a car driving extremely fast down a road. The next shot is of BS in the back seat with the male putting her finger on his lips once again. We can see that the male's face suddenly goes into a shocked expression, and we can see why when on the next shot we can see BS is driving the car by using her foot to steer the wheel. The next shot is of BS in the back seat of the car, and we see the man quickly struggle as he grabs the wheel and tries to steer the car. This is the perfect way to show the transaction of power, as before the male was completely in control yet now the woman is sitting in the back seat, with the male driving the car, showing that she can now relax in the car whilst the male has to worry about the road; as though he is working for her. There are also now short cuts to him in the shower, for example his chest area. The next shot is of BS and the male sat in the back of the car, he looks very uneasy, whereas she seems very calm as she has her legs over his lap. The following shot is of the steering wheel turning itself (to the beat) and by itself. The next shot is of both BS and the male in separate showers, and BS spins her head around making her hair go everywhere. Then 2 doors open and 3 women are stood there, the three women who he has tried to womanize but always been under their control instead. They all spin around and become the first girl who was cooking him breakfast (BS1) as the male's face drops. It is clear to the audience that he has finally met his match, and that although we as the audience know that all of the characters were BS1, he did not notice. This again implies that she has a lot more control over him, as he seems very naive and idiotic. BS1 now pushes him onto the bed and he tries to get up, however the next shot is of the three caricatures holding him down as though he cannot get up. However, there is then another shot of BS1 sitting on his chest which means he is unable to get up, therefore it is contrasting between the fact that there is 3 of them in his mind but only one in "real" life. Once again, BS1 grabs him by the tie and rolls him over, which inevitably makes him fall off the bed but when he tries to run away, she just grabs him by the neck and throws him back onto the bed. She then walks round the bed lip syncing "womanizer" which could resemble a witch brewing a potion, doing a curse etc. There is another shot of her in the sauna, and then she blows a kiss at him in the bedroom, there is another shot of the three caricatures holding him down, and then BS1 throws the bed sheet over the male, and one of the final shots is of BS1 flattening her bedsheet on the flat bed - which shows that he is no longer there. This could imply that he was never there, or it could also mean that she has got rid of him. The last shot is of her in the sauna again, but she is smiling this time - showing she is happier without him.
Digipak analysis:
This digipak follows the theme of Circus as on the front cover she is sat infront of a light golden curtain. There is a border around the front cover, which is many blue stars which give the idea of glamour and that she is a star, such as in the circus performing for the audience. The fonts are the same as that on the poster, however they do not associate to the fonts on the video. For example, the video is very modern as the fonts are black, silvers and 3D. The colouring is very different as on the digipak the colours are typical colours of the circus, i.e. reds, yellows and gold. When it comes to the back cover, the Circus theme is not very obvious as it seems more towards the christmas theme, especially when it comes to lighting and colouring as red is used frequently, such as dark red and rosey red. One of the only things on this back cover that relates to the circus is the clown who is stood next to the bed as clowns are an often feature of circuses. There is also the band across the top in which the song titles are written which seems very circus-like, these are the only two aspects in which the circus theme is sent across to the audience. In terms of synergy there is not much between the video and the digipack as the video all seems very modern and Britney Spears seems very mischievous and independent, whereas on the digipack she seems very innocent and fragile. So even our interpretations of the artist differ between the two texts. We can see that when it comes to lighting for the images, one of the images (front cover) is very lit up, clearly on a set to make her seem more innocent, whereas on the other side the lighting is very dim and dark, especially as the only forms of lighting on this shot is from what seems to be a lamp out of the shot. This could show that there are two different sides to Britney Spears, making some form of synergy between the video and the digipack. One clear thing to notice on the digipack is that there is a barcode on the back, and there are also some symbols which clearly represent the companies which have been involved in the creation of the digipack, music video and CD itself. This will be something that we will need to make sure we put on our own digipack to make sure it is very realistic.
Poster analysis:
und and some men pick her up and start spinning her. The next shot is of the roof and the camera is also spinning, giving the audience the view from Lily Allen's eyes (eye line match). The shot that follows is the one to the left, in terms of where is appears in the song it is when she starts singing the second verse. This is very similar to the first shot, as in the first shot we can see her just off from center in the shot, and there is also the fact that there is the rail which is very similar to the first shot in which there is the washing line with clothes and a teddy hanging off of it. This is showing us that she has a very rich, laid back lifestyle, for example she has the Hollywood style mirror and she has the rail which is filled with frilly, fluffy and bright clothing. She also has very grand lamps which you would expect to see in a rich household. There is then a cut away shot of a toy car, with a teddy bear sitting inside it. There is also a doll sitting on a sofa, next to some small suitcases. The teddy seems to be the same one at the start which is on the washing line. There is then a cut and a very quick pan across a table covered with cupcakes. This could show her immaturity and childlike nature as these shots are very childish, this could link with the lyrics as the lyrics are emphasising how fast society grows up and that she is clinging onto her childhood and childhood innocence. The next shot is when the men open the door, and there is a huge room filled with huge gift boxes, she then skips into the room and keeps turning round to face the camera whilst lip syncing. As she gets to a pink box she leans down and starts to lean onto it, the shot then keeps cutting between two different angles, one from the side behind the boxes and one front view. The view from the side could make the viewers feel as though they are spying on her, whereas when we are facing her we feel as though she is singing to us personally. There is then quite a humorous shot as the boxes suddenly stand up, and white legs in tights appear underneath the boxes. The next few shots are cutting between a birds eye view and side views. We can see that from the birds eye view shots Lily Allen is the main focus as she is in the center, and the floor is also very patterened, however as it is black and white any colours seem to stand out much more. Also, the big gifts are very light blues and pinks therefore they do not stand out much on the floor, making L.A the center of attention. We then see her leaving the room, pushing the boxes out of the way and then she starts to skip out of the house. This again shows her childlike personality as she skips away. As she is leaving the house the music slows down, and so does the shot. It has been edited so that she is now walking as slow as the beat. They also slowly start to make the background (such as the butlers, the inside of the house and the walls of the house) less saturated therefore she again becomes the main focus of the shot once again. There is then a cut to a close up of her in which the background is almost fully black and white but L.A in the foreground is now fully in colour, therefore she still seems to stand out. It is also clear to see that the slower the tempo of the song, the longer and slower the shots become and the faster the tempo the shorter, and more variations of shots are used. For example, from 2:41 until 2:51 there are approx 11 cuts with there being 7 different shot types between this 10 second gap. This emphasises the importance of the beat and tempo of the song. When L.A is outside t
here is a shot of the same legs which were attatched to the big gifts, but they are now covered with a lot of balloons which again gives us a very humorous image. When she gets to the bottom of the steps, there are different angles of her walking, and we can see smoke appearing from both sides of her in different colours. We can also see the men skipping in the background and the balloon people in the far background. We can still see that Lily Allen is the main focus as her clothing makes her stand out from the smoke and the people in the background. However, overall it very much looks like a circus. As the music starts to slow down near the finish of the song, it has been edited so that Lily Allen is walking much slower and she is walking again to the pace of the song. One of the final shots is of Lily Allen stood infront of the house, with "Lily Allen" spelt out with big, black 3D lettering on the garden lawn. It is written in the same font as the writing on the front of the album, creating much synergy between the two. The camera then zooms out to an extreme long shot of the mansion and into the clouds.
The digipak for this album doesn't have much synergy when it comes to referring it to the music video; however at the end of the video as Lily Allen is walking down the path outside of the house we can see that on the lawn hidden by the smoke is large, black 3D letters spelling "Lily Allen" which is the same as the writing on the digipak. The writing for the album title is very small, and not very illegible as it is written in a handwriting style, however the writing in which her name is written is very legible and the outline which is white makes it stand out more. Especially when it is over the big capital "L" which she is sat/lying on. Personally I really like the style on the back of the digipak as I think writing the songs on the album in the top centre of the case as it draws attention from the viewer. I also like how there is a big image which can be linked to the music video, and the front cover.
, I noticed that especially on the internet they didn't use posters to promote the album but they infact just used an image of the CD cover, for example like the images to the right. It is clear that when it comes to artists such as Lily Allen who is a British singer (in opposition to an American singer), it is important to get images of her whether it is from the CD cover or pictures of her posing infront of a camera to help advertise her more than the album itself.
The first album cover that I found was the soundtrack of "The Bodyguard". When I first looked at the album cover I couldn't see much synergy between the two except the fact that there is a picture of the male repeated in the background, and a larger picture of W.H in the foreground. After closely analyzing the video I noticed that in one of the shots W.H is wearing a large black cape, and I could see that there is definitely synergy between the two as she is wearing the same clothing. She is also wearing the same make-up as in the extreme close-ups of her on stage. The main thing that catches the viewer's attention is the writing "THE BODYGUARD" because it is written much larger than the other writing, and it is also written on top of W.H's cape which is dark and makes it stand out more than anything else because there is a harsh contrast between the two colours. However, all of the other writing is written in the same font, but it is in different sized fonts depending on what importance, for example the main characters in the film were more important than the fact that it was the "original soundtrack album".
The second 
CD cover that I found was this one which is not dedicated to "The Bodyguard". However there is still a bit of synergy between the music video and this CD cover. For example, in some parts of the video she is wearing a white scarf around her head, this could create synergy as she is also wearing the scarf around her head. People would then associate the CD with the music video. There is also synergy between her facial expression, throughout much of the video she sings with her eyes closed, and from the facial expression shown on her face here she looks like she is mid-singing with her eyes closed. The background also makes her stand out as it is mainly quite light except for the right side of it. The fonts are the same font style as the other CD cover, however all of the writing is the same size, making none of it stand out particularly, and the fact that both of the writing is quite thin makes it harder to read.
Personally I think that the first CD case looks much better in terms of synergy. I also think that because the focus is on the writing on the first case it makes it much more effective and is more noticeable, whereas on the other one it looks quite bland. The first one also seems more positive and cheerful unlike the second one which seems completely negative. For example the facial expression on the face.
However the quality of our ancillary texts was quite poor as we forgot to take out a still camera to take the pictures, therefore we had to use the "grab" tool on the Mac and transfer it to a computer. Therefore the quality was very poor, and we realised that for our final piece we need to make sure we remember the camera so that we can have much better quality.
lternative cover also has the two women from the band on the cover, behind the font but infront of the checkered background. The outfits which the two girls wear are not the same outfits worn in the video, as the ones in the video are school uniforms, which help show that the video is, by the looks of it, based in a school. It also seems as though all the teenagers want to break the boundaries as there are extremely strict teachers who are stopping them doing what they want, however by the end of the video they have all broken the boundaries and done what they wanted to do. There are shots of teenagers kissing eachother and dancing as though they were at a concert, with the two girls from the alternative cover on stage lip syncing to the song. The shots also change according to the music, as the music is a very fast paced song, there are many short shots which goes very well with the music making it very effective. Also, according to synergy, there is a huge lack of it because even the hair colour of the two females is different, on the case they both have purple hair, whereas on the video one has blondish hair, whilst the other has black hair.Conventions of music videos often depends on the genre of the song, however typical conventions which appear in almost every music video include:
