Conventions of music videos

Conventions of music videos often depends on the genre of the song, however typical conventions which appear in almost every music video include:

• The artist/group performing (such as on stage, or in a 'concert')
• The lyrics often influence what is shown in the video, for example love lyrics often show a couple, break up lyrics often show an argument etc
• The pace of editing fits in with the tempo of the song
• Codes of dress reflect the mood for the song
• The lyrics also establish a general feeling, mood or sense of a subject rather than a meaning